The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

“We are uniquely positioned to win market share by bringing clients the immediate business solutions they need to grow in an ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the ...