Career Development - Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure?

Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

For marketers who spent most of the past year trimming budgets and delaying launches, it's no shock that 2024 will bring more of the same. A recent study from Gartner found that 75% of senior ...

Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24. The report was based on ...

The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to a recent study from Nielsen. The report was based on Nielsen data from ...

Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Much research has examined the extent, if any, to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at ...

In the digital era, finding data about consumer behavior is as easy as picking up a stone from the ground. Our first instinct is to build a mountain of the stuff: We want a better view of our customer ...

Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful ...