Two paid-for Facebook posts promoting ‘bottomless beer’ have been banned by the ASA for “encouraging” excessive alcohol ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Forward-thinking brands are treating creators as long-term business partners, integrating equity, royalties and revenue-share ...
Automated job screening is forcing 70% of ethnic minority talent to alter or hide elements of their CV, according to new ...
By embracing a growth mindset, Khalid Aziz managed to turn Canon’s B2B marketing team from an oversight to the command centre of the business.
The research comes as 93% of UK brands and agencies expect to increase their influencer marketing spending over the next 12 ...
Almost two-fifths of B2B marketers say gaining investment would be easier if CEOs and CFOs understood brand building and were ...
Most corporates and non-profits expect cross-sector tie-ups will become more important over the next three years.
Fitness tracking app Strava has moved way beyond being a niche brand. Founded in 2009, originally catered towards hardcore cyclists, the app has grown to millions of users across different activities, ...
Emma Simpson-Scott has been CMO since 2019, with her promotion coming as the brand looks to accelerate growth.
The marketer joins as the wealth management company looks to be “the leading destination for financial planning in the UK”.
Reflecting on her varied career journey, Jill Kramer explains how falling in love changed her path and why she’s so excited about the next generation.
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