Theinventor of the World Wide Web hascast doubt on the future of an ad-based internet,warningthe audience atthe FT Future of AI Summitthat LLMs could undermine the current business model.

An over-reliance on performance metrics, and their related dashboards, is leading many brands into dangerous marketing territory, and this systemic problem will require significant effort to fix. On ...

The micro-drama boom first started in China, but these short episodic videos with outlandish storylines are now gaining traction in the United States – and as they turn into the soap operas of the ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

In this report, Intuit Mailchimp and WARC examine how mid-market marketing organizations are responding to broader industry challenges.

The global retail media marketretainssignificantmomentum, with ad investment projected to surpass$200bnby 2027, but with growth comes maturity: brandsare consolidatingtheirspend across fewer retail ...