Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation is buying.

Beyoncé has stepped into the denim spotlight once again, dazzling fans in a bold new Levi’s campaign just as Sydney ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

From Juicy Couture sweat sets and low-rise, bedazzled jeans to chunky belts and baby tees, early 2000s fashion is all the ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one expert told Newsweek.

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a debate about race, Western beauty standards, and the backlash to “woke” ...

“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there,” President Trump said. “It’s for American Eagle, ...

Gracie Hunt wrote about her newest jeans and made sure to state that they were not American Eagle like the ones Sydney Sweeney wore.

Sydney Sweeney's brother Trent celebrated his Air Force promotion to staff sergeant with a playful reference to the denim ...

She’s also got a thriller called The Housemaid from A Simple Favor director Paul Feig due out later this year, plus there’s ...

Sydney Sweeney’s American Eagle jeans ad has taken over the Las Vegas sphere amid growing controversy. She joined the jeans ...