IAB Data: Creator Media Declared A Must-Buy As Paid Spend Hits $37B

New IAB research projects $37B in creator media spend across TikTok, Instagram, and YouTube in 2025, with nearly half of ...

Creator ad spending is set to hit $37 billion this year and is growing 4x as fast as the overall media industry

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

The A.I. Boom Has Found Another Gear. Why Can’t People Shake Their Worries?

It is a time of superlatives in the tech industry, with historic profits, stock prices and deal prices. It’s enough to make ...
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Field of Dreams unveils 2026 expansion plans, events expected to exceed $40M in local revenue

The Field of Dreams is dreaming big in 2026, including an MLB game, three-day concert series featuring Shinedown, Carrie ...
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Game Changer CEO Andra-Nina Davis Talks AI-Driven Interactive Sports Streaming Experiences at Streaming Media 2025

Andra-Nina Davis, CEO and founder of Game Changer Entertainment, discusses the state of sports streaming interactivity, immersion, and engagement and how the sports game show that Game Changer ...