The BCG growth share matrix is a heuristic approach or mental shortcut developed by the Boston Consulting Group. It’s used to classify a firm’s project outlooks.

The BCG matrix places each product a company offers according to the growth rate of the business and the relative market share the product controls.

The BCG matrix was developed over 40 years ago by the Boston Consulting Group, and remains very much alive as a strategic planning tool. Advertisement. Article continues below this ad.

The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several product services. Bruce Henderson, the ...

Small consulting firms can beat McKinsey, BCG and Bain if they follow one of the strategies proposed in this article. ... forged its back in the 1970s when the founder made the BCG matrix popular.

This underpins the growth-share matrix, known to every MBA student as the BCG matrix. Today the BCG Henderson Institute—a think-tank named after BCG’s founder, a pioneer in competitive ...

Learning the BCG matrix through your friend circle. Thu Sep 5, 2019 12:00 AM Last update on: Thu Sep 5, 2019 12:00 AM . Araf Momen Aka. Thu Sep ...

The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several product services.