Drugmaker Bristol Myers Squibb and private equity firm Bain Capital will launch an independent company focused on developing ...

Lyft just got a new logo, but you probably didn’t notice it.

Once upon a time, the graphic design of the league reflected the zeitgeist of the era, a window into the culture intertwined ...

Born United is pushing back against a lawsuit Buc-ee’s filed over use of its beaver logo. The Goose Creek company argues it’s protected by the First Amendment.

Collaborating with designer and animator Nur Amirov, Peters set about 'fixing' the Marvel logo, explaining, "Marvel is a ...

Each fall a handful of players make the strides from relative obscurity to a key role on the Oregon offense or defense. Here are 10 possible offensive players for the 2025 season.

Ten classic logos that were scrapped after public backlash. Learn why these changes failed and what brands can do to avoid ...