Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Mattel worked hard to transform Barbie into a progressive icon. Can the company keep it up through the Trump administration?

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

In a new viral trend known as the "Barbie Box Challenge," internet users are transforming themselves into action figures and ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

First the Cleveland Cavs, then the Miami Heat, next the L.A. Lakers, now LeBron James has joined Mattel's Barbie team as a ...

Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Alright sports fans, this one is for you. LeBron James has been named as the debut Kenbassador for Mattel's new line of ...