Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Barbie is honoring the singer-songwriter, actor and fashion icon with a new doll designed by Mexican creative Angel Kent ...

Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

As the site’s resident toy expert — I’m the writer behind ... Between now and the holidays, we will see dozens of new Barbie dolls, accessories, and play sets. But right now these three ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Smartphone to Dumb Phone The Polestar Problem New Apple iOS 18 Features Pets on planes Deals delivered The Barbie Phone runs KaiOS, an operating system designed for feature phones that adds a few ...

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection. Barber said Walmart's list includes a "whole different ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 22 min ago 4 hours 57 min ago By Ad Age and Creativity Staff - 7 hours ago By Ewan Larkin - 8 hours 33 min ago By Garett ...

Barbie is headed to Gotham City, as Mattel reveals new Poison Ivy and Harley Quinn dolls just in time for Batman Day.