Connected television was supposed to make advertising smarter. Instead, the industry has managed to recreate some of ...

Explore how CTV advertising, contextual targeting and content classification can help brands manage brand safety risks and ...

More than $11 billion in political advertising spending recorded ahead of the 2026 midterms revealed a widening divide within ...

In our latest Thought Leaders Circle video, Jason Bowman, Director of CTV Sales at TripleLift explains how, with the massive surge in Connected TV (CTV) inventory driving CPMs down, premium publishers ...

Gracenote, Nielsen's content intelligence business, today announced an expanded collaboration with Magnite, the largest independent sell-side advertising company, to curate custom connected TV (CTV) ...

(NYSE American: INUV), a leader in artificial intelligence-driven advertising technology, today announced an advancement in IntentKey ® that extends its geographic audience intelligence to the ...

Connected TV is becoming central to advertising, but the industry is changing beyond media buying. The Trade Desk's video ...

WPP Media South Asia President Amin Lakhani discusses how AI, quick commerce, and outcome-based models are transforming India ...

IAB Tech Lab, the global digital advertising technical standards-setting body, today announced expanded Open Measurement SDK (OM SDK) support for emerging connected TV (CTV) ad formats included in the ...

The Trade Desk reported slight revenue decline in Q3 2026 amidst strong performance in video and connected TV ads, reflecting ...