Connected television was supposed to make advertising smarter. Instead, the industry has managed to recreate some of ...

Explore how CTV advertising, contextual targeting and content classification can help brands manage brand safety risks and ...

More than $11 billion in political advertising spending recorded ahead of the 2026 midterms revealed a widening divide within ...

In our latest Thought Leaders Circle video, Jason Bowman, Director of CTV Sales at TripleLift explains how, with the massive surge in Connected TV (CTV) inventory driving CPMs down, premium publishers ...

Gracenote, Nielsen's content intelligence business, today announced an expanded collaboration with Magnite, the largest independent sell-side advertising company, to curate custom connected TV (CTV) ...

(NYSE American: INUV), a leader in artificial intelligence-driven advertising technology, today announced an advancement in IntentKey ® that extends its geographic audience intelligence to the ...

CTV upfront spend has surpassed linear TV this year, but the industry continues to value audiences using metrics built for a bygone era.

Connected TV is becoming central to advertising, but the industry is changing beyond media buying. The Trade Desk's video ...

Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than ...

New research finds the overwhelming majority of CTV ad requests lack usable program names, while inconsistent genre data creates additional challenges for advertisers seeking more precise targeting ...