While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped define those generations. From emotional Super Bowl moments to futuristic ...

For years, Coca-Cola's Christmas ads have been memorable, eye-catching, and often heart-warming. But last year's made a lot of people angry, and it looks like this year's will do the same. On Monday, ...

Coca-Cola has just released its latest Christmas ad (above) and just like last year’s effort, it’s deployed a slew of generative-AI tools to create it. A nod to Coca-Cola’s famous 1995 Christmas ad ...

A Coca-Cola commercial doesn't sound like the obvious starting point for a pop song, but that's exactly how "I'd Like to Teach the World to Sing (In Perfect Harmony)" began in 1971. The jingle proved ...

Coca-Cola has sparked a backlash with its new, entirely AI-generated Holiday 2025 ad, but has insisted "the genie is out of the bottle, and you’re not going to put it back in." The advert, below, was ...

Artificial intelligence is rapidly moving into ad campaigns and design work, but the shift is drawing resistance from some consumers. Criticism of AI-created promotions from brands like Coca-Cola and ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

Coca-Cola has released two new holiday advertisements created with artificial intelligence technology, reigniting debate about the role of AI in creative marketing. The commercials launched Monday and ...

Coca-Cola - Hilltop - I'd Like to Teach the World to Sing "I'd like to buy the world a home, and furnish it with love," a young woman earnestly sings at the start of this Super Bowl VI ad out of ...

Coca-Cola and Lucasfilm’s new two-minute short film is an ode to the Star Wars fandom that has kept the franchise alive for almost fifty years. If you were around when Star Wars: Episode I – The ...