The signature logo was “one of the longest-used company emblems in the world,” J&J declared in a 2017 website post. But it started showing its age in an era of texting and emojis.

NEW BRUNSWICK, N.J. — Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a ...

The signature logo was “one of the longest-used company emblems in the world,” J&J declared in a 2017 website post. But it started showing its age in an era of texting and emojis.