Elevating consumer insights isn’t just about making better decisions—it’s about securing your company’s future.

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

In the past, brands were at the forefront of consumer decision-making. Consumers identified with brands, trusted them and ...

AI models now predict market shifts, consumer behaviour ... the accessibility and processing power for real-time data ...

Data-driven decisions rely on quantifiable information, reducing bias and ensuring choices are made based on consistent ...

It's not just you. 74% of shoppers say they've abandoned their online shopping cart because they were too overwhelmed by all ...

All eyes are on this Tuesday, November 5, where US voters will be going to the polls to vote in the US presidential election, a showdown in the making for party nominees former President Donald ...

and consumers are walking away from brands whose prices they feel have gotten out of control. They’re also eating out less, making quicker trips to the store — rather than loading up their ...

When it comes to gender equality in parliament, some states perform better than others - and this has implications for policy-making. The Australian Public Service stands at a crossroads where ...

Brandwatch Consumer Intelligence stands out in the field ... to leverage historical data trends for strategic planning and decision-making. As we've explored some of the top trend analysis software ...

With the governor’s signature, Colorado has enacted a new consumer protection law focused on artificial intelligence (“AI”) systems. The “Colorado AI ...

In reality, it’s separate enough that it’s going to sell directly to consumers and eschew traditional dealer networks. That’s great for people who want to buy the new Scout Terra or Traveler ...