Henrique Braun acknowledged the viral label but said Coca-Cola keeps its marketing focused on taste and emotional connection.

"We don't position Diet Coke in that way," Coca-Cola CEO Henrique Braun said when asked about people calling the soda a ...

Gen Z dubbed Diet Coke the 'fridge cigarette.' Here is why Coca-Cola's CEO is smart to let consumers own the viral marketing ...

Coca-Cola CEO Henrique Braun is just fine with young Americans calling their midday Diet Coke a “fridge cigarette,” a viral ...

Henrique Braun, CEO of The Coca-Cola Company (KO), joins Market Domination Overtime host Brooke DiPalma and reacts to Diet ...

Younger Americans coined the term in 2025 to refer to any cold soft drink people crave, but especially Diet Coke, which has ...

From shelf-stable milk to buttery microwave popcorn, the 1980s brought food innovations that transformed surpermarket shelves ...

The fans have spoken, and the fast food giant has delivered.

If you’ve been forcing down plain water to drop a few pounds when you really just want a Diet Coke (there’s nothing quite as refreshing as a mid-day ice-cold “fridge cig”), science has some ...

PRODA is betting protein can move beyond shakes and the gym into everyday drinking occasions. The company projects roughly $20 million in 2027 revenue. This voice experience is generated by AI. Learn ...

A new study helps clarify the weight-loss impact of diet drinks and dispel a popular myth about artificial sweeteners. As it turns out, zero-sugar beverages are neither nutritional villains nor ...