The spot by the Molson Coors Beverage Company brand also honors late sports legends John Madden, Dick Butkus and Bob Uecker.
“Miller Lite has truly been a story in the making for 50 years,” Vice President of Marketing Ann Legan told Beer & Beyond.
Blogger on MSN9d
Miller Lite kicks off 50th anniversary celebrations with ‘Legendary Stories Start with a Lite’Nick Kindelsperger, When Miller Lite launched in 1975, it was a new brand that created the then-unproven light beer category.
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