When thinking about how my Gen Z friends and I would like brands to advertise to us, I struggle to find an answer straight ...

Kat Abughazaleh's run to represent Illinois’s 9th District in D.C. provides some insight into how Gen Z candidates might ...

“It occurs when people adopt a style in effort to blend in with a cultural or social group,” the expert, best known as Dr.

At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and ...

Gen Z conservative influencer Bo Loudon said young voters under 30 are supporting President Donald Trump in growing numbers ...

Sip, snack, and vibe at the cafés and bars the 20-somethings frequent. Don’t take our word for it, this is how the kids do it ...

Deciding to get a tattoo is a semi-permanent decision. Aside from choosing the tattoo artist and your designated design, it’s ...

You’re on a date with someone who seems like your perfect man. Maybe he’s mysteriously handsome, like your first childhood ...

A lot of young people work in the businesses I have and recently one of the employees wanted a paid day off work to get a ...

Tina Vlamis told Newsweek that millennials were her "original influencers" and she isn't about to turn her back on their iconic fashion now.

According to an attorney for a detained Venezuelan asylum-seeker, her client’s deportation was justified because he had a ...

Jack Quaid, best known for his work in the Prime Video show “The Boys,” is a Gen Z heartthrob. The perfect mix of nerdy, ...