Marketing Interactive

Genki Sushi inspires HK's next-gen dreamers with new campaign

To celebrate its 30th anniversary, Genki Sushi is launching its first-ever “NextGen go!” campaign to give back to the community by providing a platform for the younger generation to make their dreams ...
The New York Times

Sushi Is Bigger Than Ever in America. There’s One Main Reason.

Once considered rarefied and exotic in the United States, sushi has become something entirely different in the last five years: convenience food. Once considered rarefied and exotic in the United ...
TechSpot

Nintendo settles lawsuit with Genki over pre-release Switch 2 mockups at CES 2025

What just happened? It's been a busy few days for Nintendo's lawyers. Fresh from securing a $2 million payout over a piracy trial, the company has just settled its lawsuit against accessory maker ...
Marketing Interactive

Genki Sushi taps into childhood nostalgia with Doraemon collaboration

Genki Sushi Hong Kong has partnered with the beloved Japanese character Doraemon to mark its 30th anniversary in Hong Kong, merging dining experiences with classic character-themed entertainment. Also ...
IGN

The Switch 2 Genki Attack Vector Can Improve Handheld Grip, but Comes Up Short in Key Ways

Finding ways to improve ergonomics when playing the Nintendo Switch 2 in handheld mode is tricky with so many options already available – Genki’s Attack Vector grip is one such Switch 2 accessory.
TechRadar

Genki launches a new gaming accessory collection designed for the Nintendo Switch 2 and 'to eliminate the usual limitations of handheld play'

Genki has unveiled its new handheld gaming accessory collection, available exclusively online starting today (May 29) The collection is designed to eliminate the common frustrations while playing on ...
Polygon

Switch 2 accessory maker responds to Nintendo lawsuit

Back in January of this year, a third-party accessory manufacturer was showing off a bunch of accessories for the forthcoming Switch 2 at CES 2025. The problem? No one had officially seen a Switch 2 ...
GameSpot

Nintendo Sues Accessory Firm Genki Over "Unauthorized" Switch 2 Lineup

Back at CES 2025, gaming accessory company Genki showed off a new line of Nintendo Switch 2 accessories--and it provided a 3D-printed model of the then-unannounced console for reference. That model ...
The Verge

Nintendo is suing accessory maker Genki after its unofficial Switch 2 mockups

Genki has allegedly been misusing Nintendo’s trademarks and misleading customers about its Switch 2 accessories. Genki has allegedly been misusing Nintendo’s trademarks and misleading customers about ...
Eurogamer

Nintendo began working on Switch 2 "shortly after the release" of Switch 1, new Genki lawsuit papers reveal

UPDATE 2.12pm: Genki has responded to Nintendo's legal complaint, saying it is "taking it seriously", and is "proud of the work [it has] done". "You may have seen that Nintendo recently filed a ...
Game Rant

Nintendo is Suing Genki

James Ratcliff joined Game Rant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is ...