Brands are realising that the future of marketing is showing customers that you care. According to Seth Godin's book Permission Marketing: Turning Strangers into Friends and Friends into Customers ...

In this article, you'll learn about the history of marketing, exploring the pivotal moments and revolutionary ideas that ...

As author Seth Godin articulates, "Strategy is a series of questions that lead to answers." In his newest book, This is Strategy: Make Better Plans, Godin examines the principles of strategy ...

Summary. It’s easy for organizations to get stuck in strategy myopia — prioritizing the urgent, the proven, and the easily measured — particularly in a moment of intense change. To avoid ...

Dave Godin, who was born in London in 1936 but who moved to Sheffield to study in the 1980s, is also credited with bringing Tamla Motown to the UK. Chris Rogers, who has campaigned for 15 years ...

Seth Godin has written 22 international bestsellers ... His daily blog is about change, the spread of ideas, leadership and the power of marketing ideas that make a difference.

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...