And how about the packaging? The iconic cow and Stonyfield Farm banner with the word "Organic" beneath it are highly recognizable—and enjoyed by many brand loyalists. Green Mountain Coffee Roasters ...

Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion. We'll be in your inbox ...

Eisenmann, Thomas R., Shikhar Ghosh, and James K. Sebenius. "Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters." Harvard Business School Case 812-102, December 2011.