MONDAY, Aug. 12, 2024 (HealthDay News) -- “Extra-hard” chewing gum is being touted on social media as a means of developing a chiseled jawline.

The retailer sells Extra gum in packs of six, 10, and 18. The 18-count is a variety pack that comes with three flavors. The rest contain one.

That strategic review, which may even lead to a sale of the business, comes after Mondelēz’s gum and candy sales plunged 17.6% in 2020 and 16.4% in the first quarter of 2021.

Sponsored by EXTRA ® gum, the VMAs will remind fans and artists all night to take a pause. Whether you’re watching the action from home or performing on stage, we all could use a couple moments ...

"Chewing extra hard gum can be extremely detrimental to your oral health, causing significant damage to your teeth and jaw," Ruggiero said in a university news release.