Hot Wheels and Ferrari announced a new partnership in early 2025 at the Nuremberg Toy Fair to begin producing officially ...

Toy maker Hot Wheels launched the first nine products resulted from its renewed collaboration with Italian carmaker Ferrari.

In a world where everything Ferrari-branded commands a premium, this new Hot Wheels collection is a breath of fresh air.

But for Ferrari, which is notoriously protective of its physical and intellectual properties, hooking up with Hot Wheels is a pretty big deal. But now that it's official, we've got a look at the first ...