ALBAWABA - People were shocked by the newly released advanced bed by IKEA after the company said it is not made for human use ...
If you manage to leave your phone in its own bed for seven hours everyday, and for one week straight, IKEA will reward you ...
The objective of launching this miniature bed is aimed at reducing nighttime scrolling while promoting healthy sleep routines by tracking sleep through a fun challenge.
IKEA's Phone Sleep Collection is a tiny, NFC-enabled bed for your phone that rewards you for uninterrupted sleep.
Discover the top 10 billionaires residing in the UAE, their wealth, and how they built their empires in diverse industries ...
Campaign Middle East on MSN

Making space for meaning on OOH

OOH is no longer just about size or frequency. IKEA’s Carla Klumpenaar says it’s about showing up in a way that feels ...
Like many of us in today's digital age, I'm often found glued to my phone until the wee hours, and while the concept of a digital detox sounds refreshing, I can't seem to commit. Tackling late-night ...
Nour will lead the studio’s social operations across the UAE, overseeing strategy, delivery, and team leadership for clients.
Inspired by a real bed sold by the Swedish giant, this gadget is a miniature bed designed to encourage taking a break from ...
IKEA has launched an integrated campaign to prove that it’s there for its customers for every jumpscare this Halloween.
Tabby, the Saudi Arabia–headquartered financial services app, on Tuesday confirmed the completion of a secondary sale of ...
Emiratis surveyed by Al-Futtaim state that work-life balance is a crucial criteria when selecting an employer, while 51% ...