For good measure, the U.S. Joint Industry Committee (JIC) has recertified measurement companies Comscore, iSpot, and VideoAmp as national currencies for the 2026-2028 term. The news comes as the ...

Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to ...

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min She joins the company from ...

How John Hamel, Director of Winegrowing, finally achieved the unique taste and character of the land in his Sonoma Valley wines, and elevated the reputation and legacy of his family winery. ByLiz ...

Advertisers will be able to use iSpot’s measurement and outcomes tools to evaluate ad viewership and engagement among Swoop’s consumer and healthcare professional audience segments. (Getty Images) ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

Advertisers love the words “outcomes” and “scale” so much that iSpot did the logical thing and combined them into a buzzy, new offering. Today, the cross-platform measurement firm announced the launch ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

NEW YORK — TV and video measurement company iSpot has named a veteran “technologist” to serve as its new Chief Technology Officer. In his new role, Nipun Dureja will oversee the unified structure of ...