Tapping into “brand truths”, playing with memory structures and prioritising collaboration Diageo is targeting “triple wins”, ...

Swap airmiles for endless vistas by jumping on board a train from London to one of these exciting destinations ...

Johnnie Walker Princes Street is also set to become the home of Diageo's award-winning Learning for Life programme, which creates training and employment opportunities in the hospitality industry ...

There are encouraging signs. In 2021, drinks group Diageo opened The Johnnie Walker Experience at an art deco former department store on the street’s western tip.

Each year, Johnnie Walker Blue Label designs a special bottle to celebrate the Lunar New Year. The bottles are particularly striking and beautiful and feature designs created by famous artists ...

Diageo said Chief Executive Officer Debra Crew stepped down after two years in the role, as the world’s largest spirits maker grapples with a pullback in alcohol consumption and tariff uncertainty.

Scotch whisky’s smoky soul is built on burning peat. But with climate pressure mounting, could this centuries-old tradition ...

The company behind Johnnie Walker whisky, Guinness beer and Smirnoff vodka on Wednesday said Chief Financial Officer Nik Jhangiani would assume the role of CEO on an interim basis and that it had ...

The beverage giant that makes Guinness and Johnnie Walker has appointed Sally Grimes as Chief Executive Officer, North America.

An Edinburgh Princes Street cafe has been targeted by a gang of youths for the third time in a week after nearby business owners warned they are 'under siege' from feral groups. Last weekend a ...

The Scotch whisky giant suggests that the new release showcases what luxury, lighter-weight and lower-carbon bottles of the future could look like.