It’s official: LEGO and The Pokémon Company International have launched the first ever official LEGO Pokémon theme in celebration of Pokémon’s 30th anniversary, with a trio of highly anticipated ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

The star of the show, to a lifelong Lego builder like myself, is the refreshed Grogu figure. The lovable green life-form originally referred to as “Baby Yoda” by fans was first introduced into the ...

Legos aren't just for building. Thanks to Crocs, they have become fashion statements. The Lego Group teamed up with Crocs to create the Lego Brick Clog, which are brick-shaped clogs inspired by the ...

If you don't want to stump up for the $260 Lego Icons version of the NASA Artemis Space Launch System, maybe this $60 Technic version is more tempting. It looks great, it's fun to build and it has a ...

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Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

So many possibilities when two bricks know one another’s exact relative position. So many possibilities when two bricks know one another’s exact relative position. is a senior editor and founding ...

Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told ...