Mike Haracz, who was the manager of culinary innovation for the US menu for four years, has shared his best hacks and tips ...

As fast food sales, and consumer sentiment, decline at the same time food prices increase, more and more brands are ...

McDonald's has another new treat coming to its menu, and it is something sweeter than the Snack Wrap. The new Hershey S’mores McFlurry is scheduled to hit menus starting June 10, according to McDonald ...

McDonald's is bringing back its fan-favorite Snack Wrap to US menus on July 10, nine years after discontinuing it. The return ...

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

On top of the new chicken item, Popeyes is launching a new beverage lineup of Blueberry Lemonade and teas, building on the ...

Snack Wraps are returning at a sluggish period for fast-food restaurants. From January through April, U.S. fast-food traffic ...

Those customers won’t have to leave empty-handed for long. On Tuesday, McDonald’s announced that a new version of the Snack ...

McDonald’s remains a resilient, cash-generating compounder with a strong moat. Click here to find out why we’re bullish on ...

McDonald’s had been teasing the return of its discontinued Snack Wraps (or something like them) since 2023, and eventually confirmed that the cult-favorite item would be back on menus sometime this ...

Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and ...