Something bad is happening in Oz. Last week, fans of Wicked, the musical-soon-to-be-movie, headed to retailers including Target, Walmart, and Macy’s to pick up Mattel’s limited-edition Wicked Barbie dolls ahead of the film’s release on November 22.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”

Toy maker Mattel says they “deeply regret” a misprint on their collection of Wicked dolls that directs children to visit a porn website rather than the movie’s correct URL. The error went viral over the weekend as people shared videos and images of the web address printed on the back of toy boxes for an adult film site that requires visitors to be over 18 years old to access,

Toy company Mattel is not popular with some parents right now ahead of the new movie "Wicked." The Mike Tyson vs. Jake Paul fight card is official as the eyes of the sporting world turn to Dallas ahead of a star-studded week.

Despite the recall, some of the misprinted dolls have begun appearing online at inflated prices, with listings exceeding $100.

Instead, it appeared to list a link to a website that featured “6,000 + scenes of wicked porn.” “We deeply regret this unfortunate error and are taking immediate action to remedy this,” Mattel said in a statement emailed to the Washington Post on Sunday.