Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Every so often, a superstar athlete makes headlines with the announcement of a lifetime endorsement deal with a major brand, be it Nike, Adidas or Puma. Though it’s a rare occurrence, several ...

Caitlin Clark took a lighthearted dig at Under Armour athlete and WNBA All-Star rival, Kelsey Plum. The LA Sparks guard shared photographs from her time at the All-Star weekend on Instagram.

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

As of 2025, the 10 highest-paid athletes made between $85.6 million to $285 million. ... James' brand endorsements include Nike, DraftKings, PepsiCo, and more. 5. Neymar: $110 Million.

Nike has suspended its endorsement of Houston Texans quarterback Deshaun Watson, the company told CNBC on Wednesday. Apple's Beats by Dre brand also said it has terminated its endorsement deal ...

In just over 50 years, Nike transformed from a small idea into a global sportswear giant worth over $100 billion. This video dives deep into how one man’s vision—Phil Knight’s dream of better ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who recently broke a league record with five consecutive games t ...