As a formidable force on the hardwood, Caitlin Clark's blueprint journey has been disrupted by a series of injuries. The post ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Liam McNeeley was drafted 29th overall in the 2025 NBA Draft by the Charlotte Hornets, who traded up to the pick with the ...

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame ...

Nike has been doing its Athlete Think Tank for several years and recently recruited 12 sports influencers and athletes to participate in the company’s fourth one.

Memphis Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike, according to Nick DePaula of ESPN. The 39th pick joins a star-studded ...

NIKE and adidas dominate the athletic footwear market, but which brand is better-positioned for growth? We break down the battle of these global giants.

Ward finds himself among young athletes that have created the fourth shift in this endorsement logic. Olympians, the basketball wars, the Nike era, and now athlete over brand.