Magic rookie Jase Richardson has reportedly signed a multiyear shoe and apparel endorsement contract with Nike.

Ex-Alabama coach Nick Saban said the new executive order signed by President Trump is a "huge step" in creating of more opportunities for players.

Lotwis's presence in Kenya this week also included attending the recent NOC-K elections and observing the Tokyo World ...

President Trump on Thursday introduced new rules for the NIL and revenue-sharing deals that have shaken up college sports in ...

President Trump signed an executive order that looks to end "third-party, pay-for-play" NIL payments for college athletes.

As a formidable force on the hardwood, Caitlin Clark's blueprint journey has been disrupted by a series of injuries. The post ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Pacquiao and his wife were assessed a $55.8 million tax bill, including penalties and interest, for allegedly failing to ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new measure of greatness.

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Alabama Football Wide Receiver Ryan Williams became just the second college football player to sign a deal with Nike in the ...