A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Video Producer Owen Poole puts the high-tech Hyperboots to the test in this episode of Prove It. A collaboration between Hyperice and Nike, the Hyperboots are designed to help athletes warm up, ...

Red Plum/Electric Green-Pink Flash SKU: IO6253-500 MSRP: $200 USD Release Date: Fall 2026 Where to Buy: Nike One of the most ...

Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland Trail Blazers on Nov. 18.

Best known for its slip-on shoes, the footwear retailer has moved decidedly into everything from golf to basketball in its ...

Now that he is a free agent in the sneaker world, Golden State Warriors superstar Stephen Curry used his first game after the ...

According to Nike, the ‘Mind001’ enhances pre-match preparation through technology that connects sensors in the soles to ...

Nike look to be moving the Tiempo into some uncharted territory, and it finally feels alive again. After years being typecast ...

The Virgil Abloh Archive x Nike Cryoshot Tiempo is expected to release in summer 2026. Footwear News will keep you up to date on any new information. This article may contain affiliate links that ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

Orlando Pirates defensive hardman Mbekezeli Mbokazi has seemingly secured a deal with Nike after being spotted in new boots during Bafana Bafana's training session. Pirates' rising defensive star ...

The ’Max Voltage’ pack has arrived, a drop that is sure to light up the pitch during the cold winter months. Nike merge performance with innovation and attitude to produce three bold new looks that ...