Despite being eligible to leave UConn for the WNBA, Fudd opted to return to UConn for one more season. Fudd was considered a ...

Dallas Wings star Paige Bueckers makes her debut on opening night of the 2025 WNBA All-Star game in Indianapolis.

Rookie sensation Paige Bueckers breaks records and boosts WNBA viewership, even without Caitlin Clark on the court.

All-Star Weekend in the WNBA proved to be a very popular venture. Television viewership remained strong, and even set some ...

In Indianapolis, the WNBA All-Star weekend has attracted a flurry of brand sponsorships. With women's basketball popularity ...

Big WNBA News Emerges After Indiana Fever-Dallas Wings Game originally appeared on Athlon Sports. The Indiana Fever recently ...

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

Because Clark did not directly answer the question about how her WNBA pay stacks up against her endorsement deals, a December ...

Pivotal collective bargaining negotiations form a backdrop to Saturday’s annual showcase for the league’s top players.

UConn stars Azzi Fudd and Sarah Strong announced new NIL deals with Unrivaled, the 3-on-3 basketball league founded by a pair ...

ESPN's Elle Duncan had a glaring critique of how the WNBA All-Star Game was played, with the anchor claiming neither team had ...

An onslaught of brands has descended on Indianapolis to take advantage of the WNBA's growing popularity, with new sponsors ...