I have a collection of sticker albums, predominantly 'Panini', for football tournaments (World Cup and Euros) dating back to Euro 88 in West Germany.

We sent our man Alex Reid to the home of Panini stickers to find out why the primitive ritual of tearing open a packet of stickers and filling an album still stirs a magical feeling in a digital age.

Collectors can kick off with a starter pack, which includes a Panini Barclays WSL album and five packets of stickers. Want to kick off your collection with a freebie? Here’s how: Pick up your ...