Things are changing fast at Xbox as it continues its march toward becoming what is essentially a third party publisher…that ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Phil Spencer said he's been pleased with the performance of Xbox games on rival platforms so far.

Additionally, Microsoft is launching a giant billboard for "This Is An Xbox" at Times Square in New York City later this year ...

Microsoft released its first batch of former Xbox exclusives on PS5 and Nintendo Switch earlier this year, but there's more ...

Phil Spencer has insisted there are no ‘red lines’ preventing first party games coming to other formats, leaving the door ...

Get ready for a "fruit-tastic" adventure filled with quirky characters and challenging puzzles in Smoothcade on Xbox, ...

In an interview with Bloomberg, Spencer comments on Xbox's strategy of releasing some games on more platforms. He makes it ...

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