This week, we’ve been in Paris for the Pentawards Festival. Taking place this year at Paris Packaging Week, design leaders shared an incredible range of insights, about packaging ...

Anugrah Madison, unit of Madison World, have set a new benchmark in experiential marketing with its innovative and impactful ...

Mukesh Ambani-led RCPL and Muttiah Muralitharan have inked a deal to co-create, manufacture and sell sports drinks in India ...

Pepsi Wild Cherry & Cream has been launched, adding a new perm,anent flavor to the brand and expanding the Wild Cherry line ...

For Shaboozey, the Super Bowl brings with it the opportunity to satisfy a sweet tooth. The musician behind the hits “A Bar ...

Infamous in pack design circles for a similar occurrence in 2008, Tropicana once again redesigned packaging in such a way ...

In other beverage news, a protein water maker is hoping its reformulation will catch the attention of fitness-minded consumers.

Pepsi releases a new flavor, then Coke follows suit with a flavor launch of its own. But, in a world with Coca-Cola Freestyle ...

The drink, featuring a “burst of sweet cherry” and “creamy vanilla” flavors, will be available in both original and ...

ANN DURBIN The Federal Trade Commission sued PepsiCo on Friday, alleging that it has engaged in illegal price discrimination ...