Most NBA players choose to endorse American sneaker brands. However, some are persuaded to endorse sneaker brands from China.

Because he's one of the most exciting young players in the NBA, De'Aaron Fox had many choices when he was deciding which shoe ...

Nike has become a huge part of the NBA culture with many players endorsing the footwear. Here's the 10 all-time greatest Nike ...

For two generations, American companies have been run to maximize short-term financial returns instead of to produce great ...

Bata’s commitment to community empowerment goes beyond just footwear. This year alone, the company has supported millions, including schools and homes, through various initiatives aimed at promoting ...

No brand has had a more noteworthy week than ANTA. Several athletes representing different brands have made the trip to China in recent weeks to promote their new hoop shoes. However, ANTA is grabbing ...

The shoe giant's shares are down over 20% year-to-date after an ambitious direct-selling strategy opened the door to ...

Shoe brands and hip-hop partnerships wouldn't be this successful if it wasn’t for the first ones to ever do it. Researchers ...

Investors are hoping that replacing John Donahoe as chief executive will lift its stock price and restore the brand’s cool ...