SyFy. Which was very, very purple. And pretty basic and clean and relatively inoffensive except for the whole “let’s spell our network name with two Ys” thing.

For the first time since the NBCUniversal cable network changed its name from Sci Fi to Syfy in 2009, it is changing its logo, introducing a new identity brand refresh ahead of the channel's 25th ...

The network wasn't just about aliens, space, and the future, ... Syfy was born." Since then, the logo has been at the root of a massive marketing plan.

The NBC Universal-owned cable network will become SyFy starting in June. After 16 years, Sci Fi Channel is changing its name ... “A new logo design would not solve that particular challenge.

A year ago, Sci Fi changed its named to Syfy. Today, apparently, executives at the NBC U-owned cable network lost whatever remaining brain cells they had left.

That’s the still not entirely answered question hanging over the Sci Fi Channel’s July 7 metamorphosis into the trademark-friendly but fan-vexing Syfy. Network execs have given their reasons ...

Nickelodeon has decided to scrap its long-standing “splat” logo in favor of a type-only network identity. The round letterforms are reminiscent of the new Syfy branding, and it wouldn’t ...

NBC Universal is consolidating USA, Syfy, Chiller and Cloo into new Entertainment Networks Group.