Microsoft recently revealed that Avowed will launch on another platform in addition to Xbox and Steam, which is a logical ...

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Xbox Series X and Xbox Series S consoles are bringing back a feature fans have not seen since the Xbox 360, alongside some new upgrades.

Coca-Cola's traditional Christmas "Holidays Are Coming" ad featuring a convoy of bright red trucks pulling into town got an ...

Xbox fans can rest easy knowing that Microsoft doesn't intend to cut out console hardware, as Xbox CEO Phil Spencer has confirmed to Rolling Stone that ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Even as Microsoft advertises that numerous devices are really Xbox, Microsoft Gaming's CEO insists more consoles are coming.

According to the company, the campaign “invites people to play with Xbox across multiple devices and screens” and “showcases ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

"I want it to have a unique point of view. I don't want it to be, like, the third level that you cut before you launched." ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...