As the authors of "Rocket" write, "what the company is really looking for is employees who will become passionate cheerleaders for the Zappos brand." Read next ...

Frei, Frances X., and Annelena Lobb. "Zappos.com 2009: Clothing, Customer Service and Company Culture." Harvard Business School Teaching Plan 614-021, August 2013.

The Vegas Golden Knights and Zappos.com are teaming up for their second ... "It’s fitting to partner with another Vegas-based company to support this community we love," Golden Knights President ...