He also oversaw the elimination and return of Taco Bell's Mexican Pizza, a business move that will be studied like "New Coke" ...

The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

US Health and Human Services Secretary Robert F. Kennedy Jr. said Starbucks Corp. Chief Executive Officer Brian Niccol ...

US Health Secretary Robert F. Kennedy Jr. said Wednesday that Starbucks CEO Brian Niccol has pledged to "further MAHA" the ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

At Xerox, Steve Bandrowczak stepped into the CEO role in 2023 following the sudden passing of John Visentin. He had spent ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Kennedy Jr. said Wednesday that Starbucks CEO Brian Niccol has pledged to "further MAHA" the coffee chain's menu.Why it ...