The streaming giant’s co-CEO told financial analysts that artificial intelligence tools are expanding creativity.

Netflix co-CEO Ted Sarandos sees generative AI as a tool to enhance creativity, not just cut costs. In El Eternauta, AI enabled faster, cheaper visual effects. Netflix also uses AI for personalisation,

Ted Sarandos has always had an uncanny grasp of titles and stars, conjuring them in his pre-internet days as a video store clerk and dropping them frequently during his 25-year run at Netflix. Even by those standards,