Introduction The aim of standardised tobacco packaging is to discourage uptake, encourage cessation, help people who previously smoked avoid relapse and reduce exposure to secondhand tobacco smoke.

Preventing initiation of tobacco product use, promoting cessation of tobacco use, and protecting the public from exposure to second hand smoke are recognised by the World Health organization (WHO) ...

The cigarette is the deadliest artefact in the history of human civilisation. Most of the richer countries of the globe, however, are making progress in reducing both smoking rates and overall ...

Introduction Heated tobacco products, including Marlboro IQOS, are available globally. In the USA, IQOS was authorised to be advertised with claims about reduced toxicant exposure relative to ...