People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

Long before the AI hype kicked off, Eric Schwartz was already working with machine learning tools to develop optimized ad ...

Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; web traffic is careening off a cliff.

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical ...

How Brands & Agencies Are Navigating the Industry’s Next Big Shift An Exclusive Report from AdExchanger and PurpleLab The ...

A UK-based early-stage startup called Paapi is building a platform to help advertisers with privacy-safe ad measurement.

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from ...

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

HouseFresh, a website dedicated to reviewing air purifiers and household air quality products, was one of the first (of a great many) long-tail consumer review sites to lash out at Google after its ...

Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...