Do creator ads actually drive new customers – or just take credit for sales that would happen anyway? Emily Fellows, head of performance at Metastat, put partnership ads to the test with wellness ...

Columbia Sportswear is offering people cash for an image of their feet while on a hike as it promotes its latest shoe Peakfreak.

Campaign reports on the rivalry and numbers behind the cola giant’s dramatic decision to change global media agency without a pitch.

In a newly created role, Sadie Thoma returns agency-side after 14 years at Google to steer R/GA’s AI commercialisation and global growth.

More than half of agencies say their revenues have increased as a result of the technology, with the most common use being for research and insights, Campaign's School Reports data reveals.

The latest offer comes following reports that one of Brave Bison’s biggest shareholders is opposed to the takeover.

British chef Angela Hartnett fronted a fake pop-up restaurant that served "poor quality school food" as the School Food Project – a coalition of charities – aims to highlight meals that many children ...

PRWeek VP, editorial director Steve Barrett reflects on a summer that should have encompassed Washington, DC, London and Cannes, but instead revolved around hospitals and intensive care units.

Scotland's "homecoming year" officially opened this weekend with a series of events to mark the 250th anniversary of poet Robert Burns.

If creative trailblazers from Collett Dickenson Pearce in the 60s to Apple today ever needed confirmation of their greatness, now they have it. As part of its 50th-anniversary celebrations, D&AD has ...

The Campaign Podcast reveals what happened behind Publicis Groupe's shock move to swipe PepsiCo's global media account, and what it means for the pitch process.

Former chief executive of WPP's Motion Content Group is suing the holding company after he was fired.