Oasis Dates CEO and former Wonderful Company marketing executive Adam Cooper explains how he’s turning North America’s ...
Acquisition costs are rising, competition is intensifying, and traditional marketing metrics don’t always tell the full story ...
U.S. Bank is testing whether synthetic personas can help marketers get audience insights faster, but that comes with scrutiny ...
With real sales growth near zero, Forrester says retention, differentiation and content will matter more than ad spend, ...
It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought Instacart. Google won’t have to break up its SSP and ad server. So this week, Prebid ...
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