Featuring fan-favourite characters from hit property Monster High, the range launches in 2025 and additional product lines are already in development. Mattel and Playmobil have announced a multi ...

As the new SVP, Brand Partnerships & Content Marketing at Boat Rocker, Mellany will be responsible for managing the company’s extensive brand portfolio, while developing further partnership ...

Jazwares’ Squishmallows brand has joined forces with Crocs to release a variety of shoes and Jibbitz charms inspired by the iconic plush characters. Jazwares and Crocs are partnering to bring ...

Disguise will take on worldwide rights to design, market, manufacture and distribute Among Us costumes and costume accessories. Disguise, the costume division of leading toy and consumer products ...

Jazwares has entered into a multiyear global toy licensing agreement with Scottgames to produce a toy line inspired by Five Nights at Freddy’s. Building off the immersive settings and ...

Heathside Trading has signed an agreement with Millimages to distribute a new line of Molang gifts and collectibles, set to launch in Q3. With over 7m followers across social media, Molang is an ...

Mattel reports that Barbie sales drove the 9% increase, helping the company to its first quarter of sales growth in a year. Mattel has announced that its sales increased by 9% in the third quarter ...

To mark the London premiere of Barbie, the capital saw activations such as pink buses, taxis, floodlit landmarks and a Doctor Who TARDIS. The Barbie movie’s European premiere took place on ...

Outright Games and MGA Entertainment have revealed their upcoming game, Rainbow High: Runway Rush, the first console game based on the No.1 fashion doll Rainbow High. Rainbow High: Runway Rush is ...

Batwheels marks DC’s first ever Batman pre-school series, with Warner Bros. Discovery Global Consumer Products working with top licensees and partners on a global merchandise programme.