“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted ...

“We are uniquely positioned to win market share by bringing clients the immediate business solutions they need to grow in an ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...