What’s the impact of social media on consumer buying decisions? How does buying on social media look today? How can it change in the future?

How to optimize your Instagram account for search engines Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the ...

Video Helps Persuade 73% of People to Buy a Product or Service [Survey] New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement.

SEO basics: 22 essentials you need for optimizing your site Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your ...

Links, FUD, and Webmaster Guidelines There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to yourself to read ...

Seven tips to optimize page speed in 2023 Over the last few years Google has increased the impact that page load time has on how high your website ranks. Try some of these tips to make your website ...

The complete beginner's guide to Schema.org markup Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.

Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here's a quick guide to why they're so important, and the six kinds that you should prioritize ...

Video optimization leads to considerable increase in landing page conversions and additional traffic and product discovery channels.

A standard, accordion list view of instructions. A carousel of images showing each individual step. This type of schema is mobile specific. And that’s important because it means absorbing huge amounts ...

Interaction to Next Paint is one of the Core Web Vitals metrics that impact Google rankings. Learn how you can optimize your website.

Finding the perfect image can be crucial to grabbing the audience's attention, livening up a page, or illustrating a point. To do that, you of course need a good search engine. The web has plenty of ...